Work History

Peace Region Internet Society (2016)

PRiS is a non-profit, independent internet service provider. They’ve been providing Internet access to the rural areas of the Peace River country since 1994. I worked for the society for a short time helping out on the help desk and advising on marketing and member engagement strategies.

FieldCap (2015-2016)

FieldCap builds field ticketing apps for oilfield services companies. I worked with the FieldCap team on business development, marketing and telling the story of how this scrappy little startup is revolutionizing field tickets in the oilfield.

Apple Store (2013-2015)

For the majority of my time at Apple, I worked behind the scenes maintaining the store’s internal technology and ensuring the store was compliant with visual merchandising and IT standards. I worked directly with customers in various roles as the store concierge, a sales specialist, and technician providing iOS support at the Genius Bar. I ended my career at Apple as the In-Store Guest Trainer, where I worked across the entire store to drive sustainable improvement through experience-based learning opportunities. (2008-2012)

Founding partner in the leading news and community website serving Northern British Columbia. I was responsible for the developing the site’s backend and executing a strategy to introduce local advertisers to online advertising. Hosted Issues & Answers, a local affairs interview/conversation podcast.

Motion Media (2006-2012)

Founded a full-service, multidisciplinary media production studio. Responsible for operations, business development and overall management and strategy development for clients. The firm provided web development, graphic design, video production, printing and marketing support to a range of clients and freelance news gathering to national media outlets.

Read more on the post, My Story.

Volunteer & Community Work

I’ve had the pleasure to serve as a volunteer board member with several non-profit community organizations. I’m on the lookout for new volunteer opportunities where my personality and experience will be a fit. 

Bear Creek Folk Fest (2016)

Volunteered as part of the setup and stage crew for Grande Prairie’s inaugural folk festival.

Fort St. John Chamber of Commerce (2008-2011)

Served one year as President and developed policy resolutions calling for improvements to Highway 97, the development of a strategic plan for capital dollars to guide airport improvements, and province-wide quality of service standards for the taxi industry.

Peace Region Internet Society (2008-2010)

Joined the board of directors and participated in the development of a strategic plan to guide the organization as it transitioned from a dial-up to rural broadband internet service provider.

Fort St. John International AirShow (2009)

Co-chair of the volunteer board that put on a highly successful airshow that attracted over 15,000 visitors to see world-class airshow acts.

Marketing by Storytelling

Humans love stories. We respond best to narratives that we can relate to, and aspire to.

The most effective marketing happens when stories are told about what’s possible. As Simon Sinek said in his TED talk, “People don’t buy what you do, they buy why you do it. “

Andy’s Operandi

Why? Why Not? How Come? How about…

I’m driven by curiosity, and experiences.

I love to push myself and others around me towards new challenges and finding new ways to do cool things.

I come from a family of artisans, and my professional background is a diverse mix of media, technology, community and business.

As of Fall 2016, I’m living (mostly) off the land in the BC Peace Country, writing and researching about the future of media, agriculture and energy. Stay tuned!

See my photos on Instagram, read my rants on Twitter, or join my (very occasional) email newsletter list.


I’m a practical, hands on learner and highly self-directed. I learn the most from experiences.

Recently, I’ve been casually studying the academic basics of economics, behavioural physiology and mathematics to better understand what makes the world tick.

Post-Secondary Education

Cinema, Television, Stage and Radio Diploma – SAIT Polytechnic (2005)


SXSW Interactive, DrupalCon, PrintWorld, National Association of Broadcasters

Professional Development

Apple – Facilitator Skills Training (5 day course) Training
  • Agile Project Management
  • Business Analysis Fundamentals
  • Developing Project Requirements
  • Google Analytics Essential Training
  • Foundations of Programming: Databases
  • Excel 2016: Advanced Formulas and Functions
  • Instructional Design Essentials: Needs Analysis
  • Bootstrap 3: Essential Training

I subscribe to the the 70:20:10 model for learning and development, where 70% of your learning comes from experiences, 20% from people, and 10% from people and reading.

My 13 Favourite Books

These are books that have been particularly meaningful to me, sorted in (roughly) reverse chronological order.

  • 10% Happier – Dan Harris
  • Leaders Eat Last – Simon Sinek
  • What Matters Now – Gary Hamel
  • The Thank You Economy – Gary Vaynerchuck
  • Delivering Happiness – Tony Hsieh
  • Saboteurs – Andrew Nikifork
  • Rework – Jason Fried and David Heinemeier Hansson
  • The Master and His Emissary: The Divided Brain and the Making of the Western World – Iain McGilchrist
  • Steve Jobs – Walter Isaacson
  • The Power of Now – Eckhart Tolle
  • Patriot Hearts: Inside the Games that changed a Country – John Furlong
  • Iron Man: The Defiant Reign of Jean Chrétien – Lawrence Martin
  • The Road Ahead – Bill Gates

My Story

I started my career working in local TV and radio. I learned how things were done by observing and asking questions – a tenacity that afforded me the chance to work in a variety of roles both behind the scenes and on-air at a very young age.

After obtaining a diploma in TV Production, I shifted my focus from broadcasting to marketing. I spent the next several years developing strategy and producing web, video and print content to help businesses and organizations get their message out.

I kept my toes wet in the broadcasting world by doing occasional freelance news gathering when major news broke in Northern BC or Alberta. I hosted and produced Issues & Answers, a weekly current affairs radio show and podcast.

In 2008, I was the technical founder of – a pioneering web-first local news site, anchored by the newsroom of a locally owned radio station. I was responsible for the site’s back-end and developed a strategy to introduce web advertising to local businesses.

My lack of discipline with the finer details of managing a company caught up to me in 2012. I lost the company and went through a painful period in my life. Because of failure, I’m stronger, smarter and energized towards success than I’ve ever been.

I’m evaluating my mistakes and successes in a business book manuscript, “Clusterfuck Management”.

To begin the process of rebuilding my life I moved to Calgary to explore what city life had to offer me.

The first steps were to get healthy and find a job. I began using public transit for the first time in my life, and eventually developed a love of cycling.

In 2013, I started working for the Apple Store. Working on the front lines of a company I’ve always admired was the perfect next step for me. I learned so much about people, teamwork and technology. In early 2015, I made the decision to move on and seek out a new adventure.

After leaving Apple, I’ve been working with a number of different organizations and individuals on helping them to get the most from technology. I’m currently living (mostly) off-the-grid in a cabin in Northern British Columbia and travelling around the Peace Country with my partner, a Chef and food artist from Mexico.